KABAYAN WEEKLY - Part of of the 26th batch of Leadership and Social Entrepreneurship (LSE) program of the Ateneo School of Government (ASoG) held in Dubai from March to August 2015, Rachel Salinel-Los Banos, Joanna Austria-Morales, Christine Garcia-Esguerra and Leilanie Corpuz-Garcia have their business plan turned into reality.
The Filipino Excellence in the Middle East (FEME) Connect, a free directory scheduled to be distributed in the second quarter of this year, was launched on Thursday February 4 in Dubai.
"We are looking at reaching 150,000 people or 25 percent of the registered Filipinos in the UAE [United Arab Emirates] which is about 600,000." Garcia, the Finance Director said. It will have 30,000 verified and confirmed name of Filipino professionals and talents in the UAE.
The free directory, funded through advertisements, advertorials, business reviews and discount coupons, will be given to 15,000 individuals and institutions with expected pass-on readership of 10 people per copy.
"The main objective of this project is to realize our aspirations to become entrepreneurs with a social cause. The directory would serve about 150,000 people who can confidently and quickly approach the right professional or talent for their own requirements or needs like a medical professional, an accountant or an electronics and communications engineer," Esguerra, the Sales and Marketing Director, explained.
Ten percent of the revenue will be donated to the wards housed at the Philippine Overseas Labor Office - Overseas Workers Welfare Administration in Dubai, funding the vocational training sessions and the community-based children's education program in the Philippines called Answering the Cry of the Poor (ANCOP).
"The launching of FEME Connect is not purely for business purposes. The other half is to share something to society and to encourage overseas Filipinos to become entrepreneurs." Morales, the Operations Director, said.
"We also believe that having comprehensive directory of Filipino Expats in the UAE will provide them opportunities for professional growth, economic gains and most importantly, it will validate them as excellent individuals in the Middle East," Los Banos, the Promotions Director added.
Attended by distinguished guests from media, friends and from the Philippine Consulate such as Consul General Paul Raymond Cortes and his wife, FEME Connect received a cheque of P50,000 from Innovation Fund (I-Fund) to be returned after a year of zero interest.
For those who would like to be listed on FEME Connect for free, please click here or visit our facebook page: FEME Connect.